Content Growth Strategist · Free strategy call
Your content doesn't need more posts. It needs a better strategy.
I help creators and business owners find what's holding their content back, then build the plan to fix it. Strategy first. Production stays with you or your team.
For creators chasing reach · For businesses chasing customers
Account readout · Example
Main constraint: hooks, not posting volume.
First fix: rebuild the opening 3 seconds of your top 3 formats.
Views across projects I've contributed strategy to
Building short-form strategy
Followers on the largest creator I've worked with
Platforms: TikTok, Reels, Shorts, Facebook, Snapchat
What people are saying
Creators I've helped grow
Results belong to the creators who did the work. My role was strategy, ideas, and direction.
1Nito
20M followers
Real name · Juan Castano
Worked together across every major platform to maximize growth. I helped shape how the content was built and how the business around it grew.
LilManJ
2–3M followers
Real name · Jack Benfield
Developed the content ideas that pushed his videos to the next level of virality, with a lasting impact on the platform and everything he's building.
Nick Lambert
3M+ followers — First client
My first client. We grew his platform significantly, then built a business around it to bring in more clients and monetize the audience.
[Testimonial quote placeholder — real quote coming soon]
— 1Nito
[Testimonial quote placeholder — real quote coming soon]
— LilManJ
[Testimonial quote placeholder — real quote coming soon]
— Nick Lambert
What you get on the strategy call
Find what's holding your content back. Leave knowing what to fix.
STEP 1 · LOOK
We look at your account together. Your best and worst posts, your goals, and what you're selling or building.
STEP 2 · NAME IT
I tell you what's limiting growth. Usually it's one thing. You'll know what it is and why it's costing you views or customers.
STEP 3 · NEXT MOVE
You leave with a next step. The first thing to fix, and whether working together makes sense. If it doesn't, I'll say so.
Usually the problem is one of these:
0:00–0:05
Your goals
Where you are and where you want to be.
0:05–0:15
Account review
What's working, what isn't, and why.
0:15–0:25
The fix
Your biggest constraint and the first move.
0:25–0:30
Next steps
How we'd work together, if it's a fit.
Work with me
Two ways to work together.
Every client starts with a strategy call. We'll figure out which fits on the call.
Content Growth Consulting
$1,500 / month
- ✓Account audit and custom growth strategy
- ✓Weekly 60-min strategy call
- ✓Weekly content ideas, hooks, and story angles
- ✓Feedback on your drafts before you post
- ✓Monthly analytics review and growth plan
- ✓Direct message access for quick questions
3-month minimum. You or your team film, edit, and post. I lead the strategy.
Book a strategy callContent Growth Partnership
$4,500 / month and up
- ✓Everything in Consulting
- ✓Scripts and creative direction for each shoot
- ✓Editing and posting run by my vetted team
- ✓Content calendar and publishing oversight
- ✓Campaigns tied to your launches and offers
By application. You record the content. Four clients at a time.
Book a strategy callMeet your strategist
Devin Estopinal
Content Growth Strategist. For seven years I've worked behind the scenes with creators like 1Nito, LilManJ, Jay Mendoza, and Chris Stocks, figuring out what to make, why people will watch it, and how to turn that attention into something bigger.
I'm not an editor and I'm not a posting service. I'm the person who looks at your content and tells you what's actually wrong, then helps you fix it.
Strategy before volume
Posting more of what doesn't work makes it worse.
Formats over one-offs
One viral video is luck. A format that keeps working is a system.
Attention with a job
For creators, views should become followers. For businesses, followers should become customers.
Questions
Before you book
It's 10 minutes and it's free. We look at your account, I tell you what I think is limiting your growth, and you leave with a first step. If working together makes sense, I'll explain how. If it doesn't, no pressure.
Book a strategy call
Stop guessing what's wrong with your content.
Book a free 10-minute strategy call. You'll leave knowing what's holding your content back, whether we work together or not.
Results shown reflect individual creators and depended on their effort, niche, and timing. Follower counts are approximate as of 2026. Past results don't guarantee future performance.